Creative direction for the debut pop-up of Anomalia Paris, a niche French fragrance house where raw sensuality meets refined Parisian elegance. The spatial concept is built on a duality of textures. Brutalist tension expressed through torn stucco pedestals and black steel arches contrasts with an intimate, ivory-clad perfume bar. By integrating deep crimson campaign imagery, the booth transforms from a mere retail point into a sensory, atmospheric mood piece.