Creative direction for Vacheron Constantin’s immersive pop-up in Seoul, celebrating the launch of the Patrimony Retrograde. Rather than a standard retail installation, I conceived the space as a pilgrimage into precision. The journey begins with a bronze-ring tunnel echoing the spiral of a movement, leading into a deep-blue circular chamber where an oversized escapement wheel is etched into the floor. Through intimate rotundas that frame timepieces as sacred objects and a luminous curved wall transforming the retrograde mechanism into kinetic art, the design offers an experience that is as technically complex as the watch it honors.